Is Xbox Game Pass Getting an Ad-Supported Tier?

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Xbox may be preparing another major change to the way Game Pass works, but several different stories are currently being mixed together. Microsoft is officially testing ad-supported Xbox Cloud Gaming, while a separate unconfirmed report claims Game Pass itself could gain a cheaper ad-supported subscription in 2027. The same rumor also mentions changes to day-one releases and cloud access. So, is an ad-supported Xbox Game Pass tier actually coming?

Microsoft Is Already Testing Ad-Supported Cloud Gaming

Microsoft launched an ad-supported cloud streaming test for Xbox Insiders in July 2026. The test does not create a cheaper Game Pass subscription. Instead, it allows eligible players to stream select games they already own without paying for Game Pass.

The current test works like this:

• Ads appear before a cloud gaming session begins
• Ads do not interrupt gameplay
• Each session is limited to one hour
• A Game Pass subscription is not required
• Availability depends on the supported game, device and region

Microsoft describes the feature as an optional way to access owned games through the cloud. Players who prefer existing subscription or paid cloud options can continue using those instead.

What Is the Rumored Ad-Supported Game Pass Plan?

A separate September report claims Microsoft is considering a larger Game Pass restructuring for 2027. According to the unconfirmed information, a new $12.99 per month ad-supported tier could sit alongside a $19.99 ad-free option.

The rumor includes several significant changes:

• A $12.99 ad-supported Game Pass tier
• A $19.99 ad-free subscription
• Removal of day-one releases from the standard Game Pass model
• Cloud gaming becoming a separate add-on
• A reported $5.99 option for 25 hours of cloud gaming
• Online multiplayer potentially becoming a separate subscription

None of these plans have been officially announced. Xbox has said there are no finalized Game Pass changes to announce and confirmed that games already promised as day-one Game Pass Ultimate releases will still arrive as planned.